Glossary

Type of Roles

Advertiser

A person or company who wants to display on-line advertising - generally, at a cost.

Publisher

A person or company who has ("publishes") a website (or some other form of on-line property) on which they wish to display on-line advertising (generally, from advertisers, and for a fee; but publishers do also display ads for free, either from advertisers, or to promote their own services when there are no paid ads to display).

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Types of Advertising

Banner — an ad creative.

Campaign — an advertising campaign with a selected ad type.

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General Settings

Country — the country of the user from which the ad request was made.

Budget — spending limit in USD₮ for the campaign.

Language — the language of the Telegram user's interface.

URL — the web address of the advertised resource.

USD₮ - Tether (USD₮) is a stablecoin pegged to the US dollar exchange rate in a 1:1 ratio, used to simplify cryptocurrency trading and minimize volatility.

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Reports

Click — A click is whenever someone clicks on an ad. Click counts are sometimes filtered to prevent repeat clicks or other forms of fraud by publishers trying to raise revenues by repeatedly clicking on ads.

CPM (Cost per mile) — is the cost per 1,000 impressions (for the advertiser). For the publisher, this can also be thought of as the revenue per 1,000 impressions.

CPC (Cost per click) — is the cost per click (for the advertiser). For the publisher, this can also be thought of as the revenue per click.

CPA (Cost per acquisition) — is the cost per acquisition or action (for the advertiser) - that is, where the advertiser pays based the required action being performed after either clicking on an ad, or less commonly, after having seen an ad impression. For the publisher, this can also be thought of as the revenue per acquisition or action.

CTR (Click-Through Rate) — is the percentage of users who clicked on the ad relative to the total number of users who saw the ad.

Impressions — In on-line advertising, and impression is a view, or an "opportunity to see" an ad. Every time an ad is displayed (rendered) on a website site or device, this is an "opportunity to see" the ad, and counts as an impression.

Spent — the amount you spent.